An Analysis on Linguistic Features of Slogan Languages in English Advertisements
Abstract
This thesis presents an analytical study of the linguistic features of slogan languages in English advertisements at lexical, syntactic and rhetoric levels and states some affects of this study towards human life. In order to conduct a convincing and powerful study, I will show lots of examples, most of which come from coca-cola’ slogans, to prove that.
This thesis will be presented in five parts. The first part is the introduction and the last part conclusion. The second part states the definition and classification of slogan. The focus of this thesis is laid on the third part which respectively analyses slogan linguistic features at lexical, syntactical and rhetorical levels. The fourth part states some affects of study on human life. It is hoped that the study can shed light on the linguistic features of slogan language in English advertisements and also provide help to learners and advertisers.
Key Words: English advertisement; slogan; linguistic features; coca-cola
摘 要
本文旨在通過對書面英語廣告口號語的語言特徵分析總結出其在詞彙、句法和修辭上的語言特點，並提出了此研究對於人們生活的1些影響和作用，希望商家，廣告撰寫者等倍加註意。為了使研究更具說服力，本文作者極大部分都用著名商標—可口可樂口號語來加以分析。
本文共分5部分，第1部分和第5部分分別為整體介紹和總結；第2部分為口號語的定義和分類；第3部分為核心部分，分別展開了口號語在詞彙，句法，修辭3個層次的分析；第4部分簡單描述了對口號語的語言特徵的`研究將對公司、文案者和消費者產生1定影響。本文作者衷心希望此論文的分析能給英語廣告，尤其是口號語的寫作者、學習者以及商家提供幫助。
關鍵詞：英語廣告、口號語、語言特徵、可口可樂
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