Lesson 5： Promotional Activities 促銷活動
Lester：As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.
萊司特：正如你所知，FastTrek 2000 預定在下個月推出。我想我們已經解決了所有瑣碎的問題。
Helen：Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.
海倫：太好了。那很重要。品質是廣告活動的焦點。如果要讓這些適配卡如我們所要的成爲搖錢樹的話，就不能出亂子。
Lester：Let's go over our promotion plans again.
萊司特：我們再看一遍我們的促銷計劃。
Helen：OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.
海倫：我們有六家主要的零售商在大部分的分店做展示。而且我們的展示隊伍已經爲計算機展在起跑了。
Lester：Good. What about print and radio？
萊司特：很好，那印刷品和廣播呢？
Helen：We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
海倫：我們在兩家大的商業雜誌刊登了全版廣告。更重要的是，我們的新聞稿已經全被採納了。
Lester：Any larger ads？
萊司特：有再大一點的'廣告嗎？
Helen：Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.
海倫：有的。我們在三大報的星期天版面放了相同的全版廣告。
Lester：Sounds perfect.
萊司特：聽起來很周全。
Helen：But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.
海倫：不過有時候就是會事與願違，所以我還有很多其它的妙計。