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折扣上如何來找平衡點 3

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Robert回公司呈報Dan的.提案後,老闆很滿意對方的採購計劃;但在折扣方面則希望Robert能繼續維持強硬的態度,儘量探出對方的底線。就在這七上七八的價格翹翹板上,雙方是否能找到彼此地平衡點呢?請看下面分解:

折扣上如何來找平衡點 3

R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.

D: Just what are you proposing?

R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率) suggest a compromise――10%.

D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

R: I don't think I can change it right now. Why don’t we talk again tomorrow?

D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

NEXT DAY

D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I'm try very hard to reach some middle ground(互相妥協).

D: I understand. We propose a structured deal(階段式和約). For the first six months, we get a discount of 20%, and the next six months we get 15%.

R: Dan, I can't bring those numbers back to my office――they’ll turn it down flat(打回票).

D: Then you'll have to think of something better, Robert.