在日常學習、工作抑或是生活中，大家對作文都不陌生吧，藉助作文人們可以實現文化交流的目的。你知道作文怎樣才能寫的好嗎？下面是小編為大家整理的商務英語作文9篇，希望對大家有所幫助。
商務英語作文 篇1
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商務英語作文 篇2
A number of employees clearly suffer from a lack of motivation as a result of dissatisfaction in one or more areas of their work. The key findings are outlined below:
Staff feel undervalued by the company, both on a financial and a personal level. It is generally felt that the companyˇs competitors offer higher levels of remuneration. The perception that the managers are unappreciative of staff efforts is particularly noticeable in the Sales Department.
Certain employees feel under-challenged. The company is clearly not exploiting its human resources.
There appears to be a breakdown of communication in the Production Department. The confusion and resultant ill-feeling towards managers has the potential to disrupt the production cycles.
Recommendations
We strongly recommend the following measures:
An evaluation of job profiles throughout the company to assess whether skills could be utilised more efficiently
A review of the current salary structure involving the comparison with similar organisations
It is also essential to investigate and take action regarding the communication in the Production and Sales Department.
商務英語作文 篇3
Charm of intonation
Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable ough your partner can't see your face, your joy or irritation will come through your you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and r chew gum or eat while you're on the phone.
Decent questions and answers
The call should be answered immediately after the second bell rings
When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple end of the telephone conversation, usually made by the calling party, then politely said goodbye to each matter what the reason for the telephone call, the party shall be responsible for the redial.
Telephone Message
In business complaints, it is most common to fail to return calls in a timely order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the rally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called you really can't call back personally, you should trust someone else.
Pay attention to jet lag
Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the not to call home even if the customer has told you the phone number at home.
Use the telephone properly
In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange course, once the two
商務英語作文 篇4
Dear
After checking with all of our other stores in the area，I regret to inform you that I have been unable to locate another [item requested] for you.
If you would like me to place a special order， I would be most happy to do so. Normally， it takes between four to six weeks to receive merchandise ordered in this manner. If this is your desire， please call me at your convenience at [telephone and extension].
On behalf of [name of firm] I would like to thank you for shopping at our store and if there is any way that we can be of further assistance to you， please let us know.
商務英語作文 篇5
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment .
釋文
先生:
謝謝你們九月二十五日的來信。
我們是服裝大貿易商，我們想購買各種規格的連衣裙。若能按附頁所示品種報每打C.I.F.溫哥華價，我們當不勝感激。同時請將各種連衣裙的布樣寄給我們。
我們得知你們是一家國營企業，我們對中國產品的質量很有信心。如你方價格適中，我們相信上述商品在我們地區會有很好的`市場。
盼早復。
加拿大服裝有限公司
商務英語作文 篇6
Dear
Thank you for your kind letter regarding your exceptional treatment by one of our employees.
A copy of your letter has been forwarded to the personnel department and will be included in the employee's file. So seldom is it that a customer takes the time to write a letter of appreciation,that I feel moved to reward your initiative. Please accept the enclosed certificate,which,when presented,will entitle the bearer to a ten percent discount on the merchandise being purchased at that time.
This is but a small token of our appreciation of customers such as you,upon whose satisfaction we have been allowed to grow and prosper in this highly competitive marketplace. Again,on behalf of our entire organization, a heart-felt thank you.
商務英語作文 篇7
跟商業行業或者是商業現象的發展經濟等等有關係，出題的形式可以是圖表英語，也可以是提綱作文。
不論是哪種形式作文，只有第一段寫作方式是不一樣的，比如說圖表中你要進行圖表描述，最後要進行描述，但是二三段的論述和結論其實都一樣，那麼在這裡來看幾個例子。
第一個是我們說的食品安全問題。那如果是出到這種類似於社會比較負面的作文的話，主要的寫作方式就要對這種現象進行分析，對它的原因進行解釋，對它的根源進行探索，為什麼食品安全頻發?我們給觀眾稍微列了幾個提綱，比如說食品安全問題頻發第一個原因，是因為這些食品的生產商他們缺乏責任意識，所以在生產的時候不顧忌消費者的食品安全。或者是這些生產商，他們可能更加關心的是經濟利潤又或者是他們忽略了消費者的健康甚至是生命。那麼還可以說是相關部門對於這種食品安全生產流程缺乏嚴格的監管，那我們可以從以上四條原因去進行拓展，最終把這篇文章給寫出來，在結尾的時候我們可以寫一些建議和措施，比如說這種問題我們應該引發關注予以解決。
還有幾個話題我們來看一下。
第二個叫做山寨產品，其實也跟產品的質量低下問題有關係，那麼它可以是圖表作文以用來畫，或者提綱作文是可以的，那山寨產品的名字叫
商務英語作文 篇8
Gentlemen：
Your delivery of [description of goods] which was received by us on [date] does not meet the specifications as outlined in our contract of [date] .
Inasmuch as this merchandise does not meet our requirements， we are hereby requesting that you suspend any future deliveries as called for in our herein referenced contract and release us from that certain contract.
Due to our contractual commitments， we must supply our customer with the appropriate goods within a specified period of time which requires that we now proceed to make our purchases from a different source.
We would appreciate receiving your release as soon as possible.
商務英語作文 篇9
The Importance of the World Expo
The World Expo is basically different from ordinary exhibitions for trade and economic promotion．It is the highest-class exhibition in the world．It aims to promote the exchange of ideas and development of the world’s economy，culture，science and technology, to allow exhibitors to publicize and display their achievements and to improve international relationships．Accordingly，the World Expo with its 150-year history is regarded as the Olympic Games of economy，science and technology．
The World Expo is a global event，huge in space and content. The Expo does not discriminate(歧視)against exhibitors on any basis，creating an opportunity for the host country to publicize itself and improve foreign relations．The exhibitors demonstrate their most distinctive，latest and most advanced products．The host city can also use the World Expo to accelerate municipal construction(市政建設)．During the World Expo，visitors from all over the world gather in the host country，which is advantageous for business and industry．It is such a large—scale international activity that countries compete vigorously against each other to win the host right．To date, a total of 24 cities in 13 countries have hosted the World Expo，including Britain，France，America，Germany，Belgium，Canada，Japan，Australia，Spain，Italy，Korea，Portugal and China．
世博會的重要意義
世博會與那些為促進貿易和經濟發展的普通會展有著根本的區別。它是世界上最高級別的博覽會。它以促進思想交流，發展世界經濟、文化和科技為目標，使參展者能夠宣傳和展示他們的成就並改善國際關係。因此，有著l50年曆史的世博會被認為是經濟、科學與技術的奧林匹克盛會。
世博會是一項全球性的活動，在規模和內容上堪稱巨集大。世博會不以任何理由歧視參展者，為承辦國創造宣傳自己、改善對外關係的機會。參展者展示他們最富特色、最新和最先進的產品。舉辦城市也可以利用世博會加速市政建設。在世博會期間，世界各地的參觀者聚集到東道國，這對商業和工業都非常有利。它是一場規模如此盛大的國際活動，以至許多國家都為擁有舉辦權而相互展開激烈競爭。到目前為止，共有13個國家的24座城市舉辦過世博會，包括英國、法國、美國、德國、比利時、加拿大、日本、澳大利亞、西班牙、義大利、韓國、葡萄牙和中國。